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Yahoo Reaches Out To Real Users

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Yahoo launched a new community designed to exploit the world’s knowledge. To popularize its Q&A site Yahoo Answers, the company planned a marketing campaign that bought real users to the center stage of it. Users were challenged to solve some of the world’s most important issues, through a month of high profile questions from celebrities. Offline, the idea was showcased through a big event in a famous location. Since its launch, in December 2005 the site has achieved tremendous success and turned out to be the most popular site with 60 million users and 120 million answers worldwide. Case study