Yahoo! Music Makes Online Video Popular

Comments Off

Recognizing the rising attractiveness of online video-sharing and digital music, Yahoo! Music started a program “Get Your Freak On” in order to invite participation of music lovers. Then along with Epic they produced a video mashup from the best entries and posted it online. These videos quickly became popular online, making Yahoo understand the great potential of this campaign. So they created a large scale campaign to promote this program. Case study

Categories:
Entertainment (Film/Music), For-Profit, Video/YouTube, Web Banners, Web Site, Word of Mouth 		  Brand(s):


Popular Brands

Popular Posts