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Women – Preferrable Brand Ambassadors Of Gap For Its New Fit Denims

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To connect with its female consumers and create brand awareness for its new denim fits, Gap, leading manufacturers of jeans came up with innovative advertising and marketing strategy. It chose 100 women throughout their top 10 markets and appointed them as brand ambassadors and was allocated various tools like a website, emails, evites, and invitations to host their own style party. These events were further marked by gifting guests their favorite pair of jeans, discount cards, a special 20% discount offer just for them, and a special gift bag. Nearly 4000 discount cards were circulated which witnessed a redemption rate of 97%. Case study