Whole Foods: One Company, 200 Facebook Fan Pages

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Youch. And you thought your Facebook fan page management was tough.

Whole Foods, a grocery chain that positions itself as a large-scale local-food outlet, realized it couldn’t really maintain the image of a series of community-based stores by having a single Facebook fan page. So, it created more than 200 — one for each store, and assigned a local person at each store to manage the content for that outlet.

In this featured case study from Virology:

A page that truly stands out for Whole Foods is its Facebook Central Hub. From this page, a visitor is able to view and interact with the following:

1. Become a Fan
2. Easily locate the main FB Fan Page and view the latest postings
3. Find a local Whole Foods location and link out to the FB Fan Page (right sidebar)

When I google “Whole Foods Facebook,” you’ll notice that the Central Hub is the fourth link above the fold, giving Whole Foods the opportunity to rank well in the SERPs and get people on their main site when searching for their FB Fan Page.

Read the whole case study…

Categories:
Facebook Pages, Food/Beverage 		  Brand(s):


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