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Water Park Employees Use MySpace To Create Awareness

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Roaring Springs Water Park developed an entirely new marketing strategy based on customer evangelism, which aimed at increasing revenues of the park not entirely based on high volume sales of the passes, instead the company wanted its customers to return several times. In collaboration with BlueLine Grassroots Marketing, the company came up to the idea of spreading awareness through word of mouth strategy, here they took help of mothers. The other step was to train park staff to conduct face-to-face guest surveys. The park also set up a MySpace account for employees to enhance their own sense of community and ownership. The campaign was a roaring one and the company generated $120,000 funds. Case study