CaseStudiesOnline.com

Voices Of MammoSite

(1)

Voices of MammoSite program targeted breast cancer patients in order to generate awareness regarding their unique breast conservation therapy. The marketing strategy of Mammosite involved a national, volunteer-based, ambassador program where women who received the therapy spoke about it. The program was conducted in parts wherein primary stages involved recruitment of volunteers and launch of website that provided the relevant information. Later the program was extended through Internet advertising, national PR, e-newsletters and telegatherings. Since its launch the program now boasts of 71 volunteers from 24 states with 8-10 new volunteers joining every month. Case study