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Victoria Secret: PINK

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PINK is Victoria’s Secret’s line aimed at a younger, college-aged generation of lingerie shoppers. After a little research, it is apparent to me that the people of Victoria’s Secret know this demographic very well. I gathered from my research that the overall goal of this campaign is simple: to drive brand awareness and sales by offering a multitude of discounts and specials through their social efforts. However, there is more to it than just that. Case Study