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Using Socially Active Parents As A Form Of Brand Communication

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Graco with the help of Converseon wanted to influence parents active in social media about GracoBaby. After taking account of the legalities and trainings required, Graco Get-together events were organised, parent bloggers were invited, they launched a corporate blog on parenting and babies for two-way communication and they used Flickr, YouTube and Twitter. They featured on Today Show, online activities surrounding Graco increased, reviews were positive and it became a popular search item on search organs. Case Studies