Using Online Method For Customer Outreach

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Bounty hired Manning, Selvage & Lee Digital to promote their online “One Sheet Challenge”. Customers were asked how they used one Bounty for cleaning. The prize was $30,000 kitchen makeover. Awareness was raised amongst families, home designers and organisations. They assembled 150 online targets by giving information on the sweepstakes and reviews on the products. 39 online placements and 1 million impressions were generated. Messages appeared on high-traffic sites and search for the product increased by 1300%. Case Studies

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Contest, For-Profit, Household, Parents, Web Site 		  Brand(s):
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