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TuitionBids.com Uses Social Media To Target Relevant Audience

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TuitionBids.com with an objective to create awareness and marketing tactics regarding their startup website which helped students consolidate loans or get new loans from competing financial institutions launched a creative strategy. The main objective of the campaign was to reach to the target audience and provide valuable information. For the same the company located niche websites and social media destinations to reach the target audience and focused on smart, relevant and transparent marketing. Online branded contests and effective placements on networking groups, social pages, and blogs provided necessary success. The campaign was a huge success and received over 40,000 clicks, 32 million branding impressions and 150 WOM placements. Case study