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Toyota Heya Connects To Snowboarders

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To reach out to expert snowboarders and then extend it to the casual ones, Toyota Heya came up with various ideas. Partnering with bona fide companies, they organized events to enhance knowledge about snow parks and helped in sharpening skills of the riders. Giving them opportunities to shoot their own video, learn and create own communities and expose themselves to the world were Toyota’s other strategies to connect to snowboarders. Case study