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Targeting Teen Readers And Writers Through Social Media

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Affinitive in collaboration with Random House worked together on a project aimed at promoting a teen-oriented book. Based on the success of the program and demonstrated passion of teen readers, the program was expanded and resulted into the launch of “Random Buzzers” which was a teen-focused book community/social platform. It aimed at creating a network of teenage readers and writers. Random Buzzers provided them information, tools and an opportunity to interact with peers, authors and participate in writing projects. The program has recorded a participation of 36,820 teen readers and counting since its inception and the count is still going on. Case study