Unilever Takes Support Of Word Of Mouth Campaign To Market Its New Products
Unilever took the support of word of mouth marketing campaign to raise awareness regarding its new skin care segment and their new product, Dove Summer Glow. The campaign aimed at educating the consumers regarding correct usage of the product and motivated them to speak more about the product to their friends and family. For the same 30 conversation starters were identified that networked in their local communities and were invited into and social groups as guest speakers. They also targeted groups such as mothers’ playgroups, school groups, sporting associations. Case study