Online Video Campaign for Mission Skincare

Mission Skincare hired Swirl to promote a new personal product – high performance, athlete-engineered skincare. The objective was to increase brand awareness online and drive traffic to Mission Skincare’s website. Swirl reached out to influencers and consumers and giving them the product free for testing. Swirl used a Flickr Photo Finish Group encouraging people to share their training secrets. Charlie Engle, a partner athlete used twitter to promote the product as he ran across USA. A Facebook community, a dedicated blog and YouTube Channel were also used in the promotion. The results – up to 60 visits a day on Mission Skincare website Case Study

Swirl Uses Social Media For Event Promotion

Dwell, a sustainable design magazine, hired Swirl to implement a social media campaign to promote it’s ‘Dwell on Design’ event. Swirl chose Twitter, Facebook and Blogger to reach out to people on the internet. The campaign started with creating an online media kit for bloggers. The kit included videos, photos, banners, slide shows etc. for the event. A list of popular blogs relevant to LA/ South California, Design, Sustainability was compiled and finaly 200 blogs were included in the Blogger Outreach program. A Facebook event page and Twitter were used to promote the event. The results – a sold out event Case Study