CaseStudiesOnline.com

Self Magazine

SELF’s Facebook Fan Page is currently being used as a way to share more of SELF content in another medium.  I tend to like SELF content, and I think judging from the activity on the page, its audiences are using its content posted to the Wall as a forum for discussions.  Overall, the look and feel of the fan page mirrors that of the magazine.   As you can see, the following shows how SELF has transformed the left side bar of their Facebook fan page with images and content that lead to their website.  This continues as a visual down the entire left side bar of the page.  In my opinion, this is a good usage of the real estate, and doesn’t quite feel like an ad.