Rubbermaid

The Rubbermaid site is primarily focused on ecommerce. Each individual link a) provides a way to purchase products, provides full details about a specific product, b) provides tips and tricks on how to use the product or c) both a and b. While I understand an ecommerce section to the site is pertinent, as that’s how they garner online sales, I think the site could be more effective and user-friendly by driving traffic to one specific ecommerce portion of the site and and then dedicating the remainder of the site to building a more interactive atmosphere. Case Study