Five Things Small Businesses Can Learn From Big Business Social Media Campaigns

You don’t need to look far to find big brands using social media.  From Coke to Rubbermaid to Chick-fil-A, corporate America is jumping onto sites like Twitter, Facebook, and YouTube to communicate and interact with customers.  In doing so, they’ve exposed both good and bad strategies for implementing social media, teaching us all lessons that are applicable to multi-national corporations and one-man shops alike.  Here are a few key takeaways from recent experiments in social media. More

Rubbermaid

The Rubbermaid site is primarily focused on ecommerce. Each individual link a) provides a way to purchase products, provides full details about a specific product, b) provides tips and tricks on how to use the product or c) both a and b. While I understand an ecommerce section to the site is pertinent, as that’s how they garner online sales, I think the site could be more effective and user-friendly by driving traffic to one specific ecommerce portion of the site and and then dedicating the remainder of the site to building a more interactive atmosphere. Case Study

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