Random House launched a website Random Buzzers (http://www.randombuzzers.com) in their initiative to promote a teen-focused book community/social platform that encouraged teens with an interest in writing to interact with their peers in the co-creation of writing projects, engage with Random House authors in weekly discussions, have their reviews featured throughout the official Random House site, and read books exclusively before they hit shelves. The teenage readers were empowered with tools, information, and incentives to facilitate Word of Mouth endorsements. The results were exceedingly positive in the terms that the program received a participation of more than 36,820 teen readers with an average age of 18.5 years. Apart from this, over 17, 500 photos, 5,600 comments and 1,100 book reviews were posted. Case study
Affinitive in collaboration with Random House worked together on a project aimed at promoting a teen-oriented book. Based on the success of the program and demonstrated passion of teen readers, the program was expanded and resulted into the launch of “Random Buzzers” which was a teen-focused book community/social platform. It aimed at creating a network of teenage readers and writers. Random Buzzers provided them information, tools and an opportunity to interact with peers, authors and participate in writing projects. The program has recorded a participation of 36,820 teen readers and counting since its inception and the count is still going on. Case study
Random Buzzers is a teen-focused book community/social platform that allows teens with an interest in writing to interact with their peers in the co-creation of writing projects, engage with Random House authors in weekly discussions, have their reviews featured throughout the official Random House site, and read books exclusively before they hit shelves. Case Study