Quizzle.com, launched by Quicken Loans proved to be a huge word-of-mouth marketing success. The website was launched to build long-term relationships with future and potential customers and provided free credit reports and scores, home value reports, mortgage recommendations. The website was solely promoted through word of mouth, using blogger outreach and public relations which turned out a tremendous success. As a result, a dozen of reputed sites reviewed Quzzle and it all happened without spending a dollar on advertising. Further, to add to the success, Quizzle received over 425,000 visits with 70,000 accounts were created. Case study
Quicken Loans managed to gain the title of a “Knowledge Partner” in Real Estate and Renting category of Yahoo! Answers by just answering to the queries of its customers for free. They started off by creating a “Home Loan Guru” profile and went on to become a reputed and trusted source of information for mortgage customers. Their answers scored 75% best answer rate with no negative feedback for their profile. Case study
Quicken Loans sponsored Bob Lee’s bicycle ride and also designed a new website and blog for him to support his fund-raising efforts. The aim was to enable Lee to narrate his experiences from his tour. This new site and blog attracted over 50,000 hits and helped Lee easily achieve his target of 50,000. In fact, he raised more than $306,000 and has set a target of $500,000. Case study
When I first noticed Quicken Loans on Facebook, I thought this may be a good area for them to discuss home loans. While I did find out about their $500 credit to first-time homebuyers, I also was asked my opinion of a potato chip called Popchips, and updated about a teacher’s retirement (who also happens to be the father-in-law for the person managing the page). I wish I was joking, but see the screenshots below as proof. One tip to make this a better page is simply to stay on topic. I just purchased a home, and when I was wading through the waters of choosing a loan, I would have loved to have a place to ask questions and get real answers. I don’t care about your father-in-law on a personal level. I do care about what loan he would choose and why. If it is going to be personal, at least make it relevant. Case Study