How To Promote Without Advertising Costs

Sister company of Quicken Loans – Cleveland Cavaliers commissioned LeBron James of Etch-A-Sketch illustrations from artist George Vlosich. A 5 hour video was taped from which five-and-a-half minutes video was uploaded on YouTube. To promote it, the video was shortened and the Quicken Loans Logo was removed. As a result, 300 blogs spoke about it and tremendous media coverage was gathered with 1.7 million views without any costs. Case Study

Generating Money For A Cause

To generate loans for Bob Lee’s 6500 miles bicycle ride for three reasons for American Cancer Society, Les Turner ALS Foundation and National Hospice Foundation, a website and a blog (www.3reasons.org) was created. Blogger outreach to 175 blogs about his experiences, PR coverage in the cities he was riding in was generated. 75 blogs and print and broadcast media featured him. His site received 50000 visitors and was on the way of reaching $500,000. Case Study