PETCO Leveraged Its Customer Voices To Grow

PETCO, a leading retailer of premium pet food, supplies, and services, employed social medium innovatively to improve its business. For the same the company harnessed its customer voice to spread word of mouth awareness regarding its products and services. PETCO leveraged the voice of their customers by implementing the Bazaarvoice Ratings & Reviews solution, which went live on their site. The results have been tremendous since its launch in October 2005, in terms that the website clicked nearly 5 times higher, Top-Rated Products category had a 49% higher conversion rate and customers spending saw a growth of nearly 63% on PETCO’s top-rated products. Case study

PETCO Analyzes Product Reviews

PETCO knows pet owners are also pet lovers and they consult each other on buying products. To increase their sales, PETCO came up with product reviews of customers and incorporated ratings and reviews into email campaigns and in turn got 5 times boost in rates. In association with Bazaarvoice, it differentiated four and five start products which gave 40% more conversion and 60% more average order value than normal shopping ways. Case study