Microsoft Launches Blogger Lounge To Raise Visibility

The Mac Business Unit at Microsoft (MacBU), with a goal was to provide support to the Mac blogger communities and increase their visibility within these communities, initiated “Blogger Lounge” at the recent Macworld conference in San Francisco. The Lounge supported the Mac blogger community by providing free, fast internet access and a comfortable environment for people to write about their experiences at Macworld. In addition, people got a chance to meet fellow bloggers from Microsoft. The initiative turned out to be tremendously successful in terms that it received the presence of an average of 50 bloggers per day in the Lounge, 96 posts mentioning the Microsoft Blogger Lounge were posted also nearly 26 photos were posted to Flickr. Case study

Technology Lessons For The Aged

To give a taste of technology to older folks, Microsoft Windows, in association with Holland America Lines, conducted a Digital Workshop, an on-ship learning experience for its cruisers. It consisted of sessions like movie-making, digital photo editing, etc. The workshop was sponsored by Holland America and Windows and the training sessions were free. It recorded over 80% increase in attendance in six weeks. Case study

Stormhoek Awakens Sleeping Giant Microsoft

To launch Blue Monster Reserve wine, Stormhoek used blogs and social marketing. The aim was to motivate Microsoft to change itself. Without spending a dime on advertising, the company had sales exceeding 140,000 cases in 2007. It established social media as a potent agent of change. It also made giant like Microsoft sit up and take notice, thus forcing it to change its ways and become more innovative. Case study

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