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Very compelling stats on social media ROI

Intuit Shows The Entrepreneurial Way

To promote entrepreneurial spirit, Intuit designed Just Start program. They launched a IWillJustStart.com website. Its budget was $1.2 million and consisted of a contest, whose winner received business grant, in-market events and word of mouth publicity. There were 2500 entries, 22,000 cast votes and more than 130,000 people participated. They handed about 300,000 CDs and downloads and were mentioned in around 80 blog posts. Case study