H&R Block: Marketing Boomerang

Social networking by ‘H&R Block’ is an excellent campaign to outreach market and advertise its tax preparation products through fake persona which is entertaining and engaging. The blog has tons of interactive facilities like a Facebook page, Twitter account, website for tax discussions and Podcasts regarding tax tips. It also provides count down clocks and important link resources. Truman, the blog’s goofy character is highly read and has 3,000 friends. Case Study

Creating A Brand Makeover Through Twitter

H&R Block needed to change its brand image from brick and mortar tax service providers to online tax preparation solution brand. On Twitter they built an online community to provide information and an online presence. This was developed by 360i. Topics were discussed and customer’s problems were heard. Perceptions were changed and the customer base was increased and established the brand online. Case Study