HP Hosts Momblogger Events
HP’s campaign to create awareness regarding the availability of contents related to DreamWorks Kung Fu Panda movie turned up to be huge success. HP in a strategic move hosted Momblogger events in four cities, which were designed to bring HP King Fu Panda content and activities to life and incite moms to share their experiences with other moms. Over 200 moms and 400-plus children attended the events, tried HP Kung Fu Panda printable crafts, played the Activision Kung Fu Panda video game on HP TVs and PCs and accessed movie content on Nick.com/hp and Yahoo! The results were amazingly positive, the campaign capitulated over 32 blog posts with an estimated readership of 800,000, and more than 200,000 comments. Case study