Digital Word-Of-Mouth Campaign For The HGTV Show “Design Star”

To turn third season of HGTV’s show, “Design Star” as one of the highest rated shows, the cable channel developed a digital word-of-mouth campaign. It reached out to influential bloggers to spark buzz and engage the show’s target audiences. Bloggers were provided a chance to interview with eliminated and current contestants, making them feel like a part of the program and hence enhanced their loyalty. It also developed a casual game 360i for the show which also integrated video recaps and previews of each episode. The word-of-mouth awareness raised the ratings nearly 12% for the third season premiere. Also the show recorded nearly 5 million impressions on major design sites. Case study

HGTV Campaigns For Search Visibility Of New Show

To promote its new reality show, Living with Ed, and get higher rankings in search engines, HGTV (with the help of 360i) went for a blog campaign. Its aim was to create awareness, encourage audiences to watch the show, and invite them to its website. The bloggers posted reviews — getting content and links to HGTV’s leading sites. Case study

Cable Channels And Television – Interesting Partnership

The cable channel HGTV is planning to launch its website “Rate My Space,” as television program. It is primarily is a website where people submit photos of home renovations to be evaluated by strangers. Turning popular social media into television programs is a progressive partnership between Internet properties and TV. Rate my space has achieved 150 million page views since launching and has a wide visitor base and will automatically attract TV viewers. Case study