Chevy Uses Humour As Viral Marketing Strategy

Chevrolet’s marketing strategy which included a humorous and quality commercial posted on social media clicked extensively with consumers. The advertisement was placed on 184 chosen sites and blogs. Its viral marketing strategies were accepted very optimistically by the consumers and the comical nature of the ad spawned extensive support and positive buzz regarding the brand. Its success can be gauged from the fact that Chevy achieved 1,792,444 views, 300+ conversations and YouTube awards for it. Case study

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Strawberry Frog (now Amsterdam) and Chevrolet produced creative that poked fun at their competition, in a humorous way. The 7th Chamber seeded the video with their well researched and proven viral marketing strategies. Tracked through 7th Chamber’s Diffusion Media Tracker, which monitored views, audience demographic breakdown, location, comments, # of embeds, # of sites and blogs, key word returns from Google And…Chevy achieved 1,792,444 views, 300+ conversations and placement/coverage on 184 carefully chosen sites and blogs. Case Study

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