Accelerade-ing Atheletes

By involving, teaching and providing emotional and presentation value to the influencers in major existing sports, Cadbury-Schweppes launched Accelerade and marketed it. They employed Regional Brand Ambassadors who worked at the grass roots. They interacted and took into confidence most valued players, coaches and teams informing them about Accelerade’s 4:1 carbohydrate-to-protein ratio. It was a success as Accelerade’s creator; Pacific Health Lab recorded a 50% increase in stock price. Case study

Influencing Sports People

Cadbury-Schweppes with the help of Ammo re-launched their sports dink Accelerade. They made a long-term strategy to educate customers and influencers of endurance sports. Regional Brand Ambassadors were used to create grass root support and targeted triathletes, runners, cyclists, coaches and teams. Performance and nutritional clinics were held by Dave Scott. This brought credibility, increased sales and participation in sporting events and popularity amongst sports people. Case Studies