It’s a little light on content, but this short four-minute video is an excellent example of a well-produced case study. Interesting to note that they’re acutely aware of how many employees have active Twitter accounts.
Best Buy, a Fortune 100 growth company, launched its Insignia 4-Gigabyte Bluetooth-Enabled MP3 Player, the first of its kind in the marketplace, exclusively on BestBuy.com. Best Buy needed to publicize the product via online avenues to drive traffic to their Web site for product purchase. Strategy: Allotted 30 players to distribute to online outlets. With limited product, developed strategic list of top influential sites in several niche categories to seed product, including music aficionados, technology and parenting sites.