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Swirl Uses Social Media For Event Promotion

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Dwell, a sustainable design magazine, hired Swirl to implement a social media campaign to promote it’s ‘Dwell on Design’ event. Swirl chose Twitter, Facebook and Blogger to reach out to people on the internet. The campaign started with creating an online media kit for bloggers. The kit included videos, photos, banners, slide shows etc. for the event. A list of popular blogs relevant to LA/ South California, Design, Sustainability was compiled and finaly 200 blogs were included in the Blogger Outreach program. A Facebook event page and Twitter were used to promote the event. The results – a sold out event Case Study