Street Teams Shock Readers

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Hachette Filipacchi launched Shock Magazine, a publication with minimum write-ups and maximum shocking photos in an innovative way by building a nationwide street team to create consciousness among readers. Partnering with RepNation, it deployed these teams in 100 markets to reach out using programs, posters and online networking. It asked members to upload photos and compete to win the best photo title and a place in the magazine. Case study

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Contest, For-Profit, Media (Newspapers, TV, Radio), Photos/Flickr 		  Brand(s):
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