CaseStudiesOnline.com

Starbucks Uses Online Community To Get Customer Feedback

Comments Off

Starbucks launched an online community – mystarbucksidea.com to promote communication between the company and it’s customers. The community is used by Starbucks to review and promote ideas. Customers can contact Starbucks representatives through multiple forums on the community site. The community has helped Starbuck incorporate customer feedback, promote new products, conduct polls to gauge popularity of its products and interact more with it’s customers. With 3 million visitors and 60,000 ideas from customers, the community site has been a phenomenal success Case Study