Sports website gets 997% higher CTR with Facebook Adsby Tod Maffin, Publisher, CaseStudiesOnline.com
FanFeedr, a sports news site, discovered the secret formula to getting 10x higher click through rates than typical Facebook ads. Their company aggregates, organizes, and then publishes content from over 10,000 sports related sites each day in a format their visitors love.
This case study covers a number of the ads that yielded high returns. Their primary objectives in using Facebook ads are:
- Awareness of the FanFeedr brand
- Increase “Likes” of their Facebook fan page
- Referral traffic back to their site
Advertising, Facebook PPC Ads, Men, Moms, Parents, Sports/Athletics, Women