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Slydial: How To Get 381 Bloggers to Write About You

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MobileSphere is a mobile messaging and telephony provider. Last year marked the launch of its new product, slydial. — a free service that lets users leave a voicemail on someone else’s cellphone — without actually ringing them. (Editor’s note: God, have we really come this “far”?!) SHIFT Communications created unique angles and pitches for each and every blogger it reached out to, helping them to see how and why their specific reader community would use slydial.

We also knew that the breadth of our outreach might preclude doing 1:1 interviews with every single blogger who expressed interest, so we made it a priority to develop a multimedia-heavy social media news release (SMR) — including cute videos.

Results: MobileSphere’s slydial service was covered in 381 blog posts. Read the Original Case Study