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SeaWorld San Antonio Atlantis Social Media Campaign

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Sea World San Antonio decided to adopt a ‘Journey to Atlantis’ social media campaign to spread awareness, build relationships with coaster community and assist in driving visitation to the park. The campaign started with a targeted list of 22 coaster enthusiast blogs and forums. 11 Videos and a 45 photo porfolio were shared through YouTube, Flickr and Veoh. Bloggers and American Coaster enthusiasts were invited for media launch and given free rides for Journey to Atlantis. The campaign received 50 links from unique websites among which 30 were from coastal enthusiast sites. Overall cost per impression turned out to be $0.22 against $1.00 for TV Case Study