SAP – A Company Transforms Itself Through Social Media
In 2002, SAP decided to use a social media campaign to promote it’s latest Web based platform – NetWeaver. There was a strong need to talk to the developer community. SAP Developer Network provided the perfect answer to bring together developers, customers and others interested in knowing more about SAP products. Discussion forums were added and people encouraged to post to them. These were followed by blogs and employees, customers, consultants were encouraged to post. Later, a formal Junior Blogger program was launched for newbie bloggers. The Premium Access Zone offered Premium Content and served as a great source for revenue. Case Study
|
Categories: Blog, For-Profit, Software, Web Site |
Brand(s): SAP, SAP Developer Network |
CaseStudiesOnline.com on Twitter
CaseStudiesOnline.com on Facebook
Case Studies by Email
Subscribe via RSS
Tod Maffin, President of
Pingback: Skip Shuda