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Quizzle.com Receives Attention Without Spend On Advertising

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Quizzle.com, launched by Quicken Loans proved to be a huge word-of-mouth marketing success. The website was launched to build long-term relationships with future and potential customers and provided free credit reports and scores, home value reports, mortgage recommendations. The website was solely promoted through word of mouth, using blogger outreach and public relations which turned out a tremendous success. As a result, a dozen of reputed sites reviewed Quzzle and it all happened without spending a dollar on advertising. Further, to add to the success, Quizzle received over 425,000 visits with 70,000 accounts were created. Case study