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Purnia Launches Web Platform To Enhance Traffic

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Purnia with an objective to realistically add original content and grab the attention of pet lovers so that they could return to the site, launched a web platform called Pet Charts, a definitive guide to the best pet-related photos, videos articles and blog posts online. The web platform was developed to so that in a single visit pet-lovers could get their fix of funny, entertaining and informative content and the entire experience was presented by Purina. It also had an option where the visitors could vote for their favorites to move them higher up the charts. The results have been very impressive as Pet Charts has quickly grown into one of Purina’s top 5 most-trafficked properties and has turned to be a favorite of the pet community. Case study