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Progress DataDirect Uses Social Media To Promote Sales

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Progress DataDirect, the world leader in data connectivity and mainframe integration, decided to adopt a social media campaignto spread awareness for its products and promote sales. Though the major focus was an online blog, the company also used twitter, facebook and podcasts to spread product awareness. The blog was used as an extended platform to communicate things which are hard to do using a website or a press release. The number of visitors being re-directed from the blog, twitter and company’s face book page to it’s website increased manifold and generated crucial sales leads. Case Study