CaseStudiesOnline.com

Petco.Com Drives Sales Through Q&A

Comments Off

Petco.Com created a website the Answer Den which comprised of question and answers generated by its customers. It also engaged its customers in a contest titled “Answer This!” where they were rewarded for being first visitor to answer the question of the day. The Answer Den facilitated an uphill in sales results for PETCO.com. 358% rise in daily answer volume and 49% in question volume also demonstrated inspiring customer response. Case study