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PEMCO Promoting Regional Distinctiveness

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As a regional insurance company, PEMCO, with a goal to enhance its brand awareness, came up with a distinctive marketing strategy to promote community and business that are part of the local fabric. It approached people with an idea of celebrating the Northwest. The campaign featured unique Northwest Types with the marketing tagline “We’re A Lot Like You. A Little Different.” Also a key aspect of the entire campaign was a microsite where people from Northwest could submit their type. The results of the campaign were tremendously successful as the PEMCO site received 48,095 hits in the first month of launch and a 51.71% increase in traffic. Case study