CaseStudiesOnline.com

Paul Young Uses Social Media On His Birthday For Charity

Comments Off

Paul Young, a member of Charity:Water non-profit organization used social media on his birthday to raise charity money for the cause of providing clean water in Ethiopia. Paul used Bit.ly to track the hits on his charity page and used Facebook to spread the word amongst his friends. He also used Twitter and tweeted about this noble chairable cause. Paul raised $1,240 through this campaign. This social media experiment not only helped charity but it’s also a great showcase for the wide reach of social media tools such as Twitter and Facebook Case Study