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Online Games Create Audience Interest For Warner Brother’s Movie

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To promote Warner Brother’s movie Firewall, Pod turned up with an exclusive marketing idea of popularizing it through online games based on the movie. One of the most popular games was ‘Inside the Firewall’ which required players to escape from a room by solving clues. It also contained few scenes from the original movie which generated immense audience interest. The campaign achieved over 475,000 gameplays and nearly 38% of the players clicked through the movie trailer. Case Study