Ogilvy PR Makes Public Aware Of Pandemic Flu

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Ogilvy PR conducted one day Leadership Forum and started Pandemic Flu Leadership Blog and Forum to make Americans aware of pandemic flu. This blog with 60 posts became very popular in the cyberworld, getting 1700 comments, 20,000 hits and visitors from 113 countries. Over 100 blogs mentioned it and gave a link to it. The posts covered various aspects of the flu. Case study

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