CaseStudiesOnline.com

Nivea For Men Targeted Women Partners To Market Their Products

Comments Off

The face to face campaign by Nivea for Men stood out to be huge marketing success. In order to create awareness for daily face care regime for men, the company targeted women to encourage their partners to try Nivea’s products. For the same conversation starters were invited into women’s community groups where they spread the message regarding the benefits of daily face care regime for their partners. The women were also provided a trial pack to take home. Nearly 42,000 women were targeted in the entire 6 months of word-of-mouth campaign and results displayed that 58% of survey participants
had gone on to recommend the product to their friends. Case study