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National Geographic magazine

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I was immediately impressed by National Geographic’s robust Facebook Fan page, touting an impressive 470,555 fans.  National Geographic wisely updates the page’s status one to three times a week and provides a lot of engaging content in the Facebook tabs, met by lots of interaction by their fans.  With most brand to fan interaction happening on the wall, thousands of fans have “Liked” content or commented positively even when branded content is shared straight from nationalgeographic.com.  Taking a closer look, it appears that National Geographic isn’t just sharing this content, but actively promoting fan activity and interaction.  For instance, instead of sharing a survey that lives on their site, they posted the link to the wall and commented, “Post your score and challenge your friends”. Tailoring this content in this way is a great way to welcome and jump start involvement. Case Study