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Multimedia News Release For Sniff

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A campaign launched to reach a wide base of consumers for a new service of sniff (Social Network Integrated Friend Finder) by New Media Age mobile turned out to be huge success. To generate maximum awareness a multimedia news release was organized which included demonstration of how the services work, registration process, spokesperson interview and detailed Q&A session regarding sniff. The launch campaign was a sure hit, sniff website was able to log nearly 21,000 visits and 5,000 downloads of the Facebook application. Case study