Who Is The Most Social Ice Cream Brand – Ben and Jerry’s

Ben and Jerry’s, headquartered in Vermont, is the best among their competitors at integrating their social marketing into the fiber of their operations.  It’s not a bolt on to the marketing department but at the core of their strategy and embedded into their operational and CRM software.   The secret ingredient – they have a well thought out editorial calendar and experienced community managers creating and curating their digital content.

Key Points

• Creative new flavor announcements
• Tie offline with online
• Amplify their message
• Interactive community