Who Is The Most Social Ice Cream Brand – Ben and Jerry’sby Tod Maffin, Publisher, CaseStudiesOnline.com
Ben and Jerry’s, headquartered in Vermont, is the best among their competitors at integrating their social marketing into the fiber of their operations. It’s not a bolt on to the marketing department but at the core of their strategy and embedded into their operational and CRM software. The secret ingredient – they have a well thought out editorial calendar and experienced community managers creating and curating their digital content.
- Creative new flavor announcements
- Tie offline with online
- Amplify their message
- Interactive community
Branded Community, Content, Coupons, Facebook Pages, Food/Beverage, Sampling
Ben and Jerrys