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Mom Bloggers Voice For Dodge

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Dodge, partnering with Matchstick, set the target audience as prominent mom bloggers for the launch of their 2008 Dodge Grand Caravan vehicle. Their aim was to create consciousness and a market among them. 300 actively online moms who were also regulars with blogs were selected and given a week long test drive. It created a huge impact as they voiced their experience through blogs and YouTube. Case study