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MindComet Launches Immortality

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To promote the privately funded trip of Richard Garriott to the Russian I Space Station, MindComet, an Interactive agency, created a multifaceted strategy designed to leverage this rare space voyage and promote it. To generate awareness, Operation Immortality, an eight-week national campaign prompting participants to help preserve mankind was launched. MindComet also designed and launched operationimmortality.com, a minisite that would be the focus for the promotion. The agency made efforts to reach hardcore gamers. MindComet also engaged IZEA for blogger outreach and assistance in additional social media promotion. The tremendous success of the site can be gauged from the fact that Operation Immortality minisite received over 100,000+ visitors and Blog outreach and PR effort generated over 130,000 mentions on sites. Case study